Crédit Photo : Ladurée

Ladurée launches its first range of plant-based macaroons

The House of Ladurée is showing its modernity and enters the new era of pastry, by offering a new range of plant-based macaroons.

On March 12, 2020, the plant-based pastry will make its debut at Ladurée, with a proposal of two plant-based macaroons, to be discovered in all Parisian stores.

The chocolate macaroon “Pure Origin” from Peru 70 % of cocoa

The promise of a sure value, with slightly woody and smoky notes. The very essence of gourmandise, which offers in all elegance, a ganache reinvented with a mixture of millet milk, almond and hazelnut.

The coconut caramel macaroon

A real delicacy with round and childish flavours, and very present notes of caramel. For this macaroon, a vegetable butter has been specially made to bring a result as close as possible to the original one.

Photo Credit: Ladurée

This first plant-based offer is completed by two fine pastries, a hazelnut roll and a praline millefeuille. An offer that will be enriched over the months since the savoury menu, pastries, viennoiseries and macaroons will now have their plant-based alternative.

Plant-based pastry of French style

Last October after the announcement of the new 100% plant-based salted offer, realized in collaboration with the American Chef Matthew Kenney, Ladurée was long-awaited on the field of the plant-based macaroon.

Vegan customers will be particularly delighted by this new offer, as well as other customers who will discover a modern and committed way of consuming in these new products.

Photo Credit: Ladurée

French pastry can indeed be ethical and tasty at the same time. The pastry sector is currently demonstrating this by the agile and rapid evolution of its offer. In a short period of time three major pastry brands have launched their plant-based offer, such as Pierre Hermé and his two plant-based creations, followed by Land&Monkeys the new brand of plant-based bakery-pastry proposed by the Maison Landemaine.

With its new range of vegan macaroons, Ladurée marked a step forward for a profound change and confirmed that the future will be resolutely plant-based. A future that is already taking shape with a pastry offer that is more gourmet, healthier and above all more responsible.

Translated by Malvika Kathpal

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